Monday, January 21, 2008

Hockenberry accoun of working at Dateline NBC

, I’m going to ask you to characterize his persona by including quotes as you might in a rhetorical analysis essay. Then, how would you summarize in one paragraph what H is claiming about network news. Finally, explain whether you agree, disagree, or qualifyingly agree/disagree and explain in one paragraph what you believe to be true about network news. 300 words blog post
"you don't understand our audience."

"I can say with confidence that Murrow would be outraged not so much by the networks’ greed (Murrow was one of the first news personalities to hire a talent agent) as by the missed opportunity to use technology to help create a nation of engaged citizens bent on preserving their freedom and their connections to the broader world." Hockenberry makes references to sttrong news media historical figures to show that he's well educated and knows what he's talking about.

"This was one in a series of lessons I learned about how television news had lost its most basic journalistic instincts in its search for the audience-driven sweet spot, the “emotional center” of the American people. " This is essentially what the article is about: the lack of educational knowlege presented in media. All thats being presented by the media are stories that kep viewers entertained, its a sidestep of hollywoor. News has become an extension of hollywood films.

Hockenberry is claiming that news media is not focused on bringing about issues that further the development of the citizens, but on keeping the viewers watching like its the next soap opera film of the year. I totally agree because the stories I see are all 30 sec to 1 min long and are the "tear-jerker stories." I feel as though i'm watching a movie.

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